AHD Company Profile
"My lifetime dream is to have an Amr Helmy-designed modern kitchen." This repeated phrase from our audience resonates deeply with us as we strive to pass on Amr Helmy's legacy through generations.
In 1981, the founder Amr Helmy, often referred to as the Godfather of Egyptian Design, revolutionized kitchen design with his groundbreaking "7 years ahead" approach. This approach defied prevailing Western design trends in the kitchen industry, as he embarked on a path to revive diversified world ethnic architectural cultures through thematic kitchen designs.
Amr's journey began when his mother, Nadia, asked him to design her kitchen during his time at the applied arts university. The remarkable design of Nadia's kitchen became a talking point among her friends, leading them to request similar kitchens. This unexpected demand propelled Amr into the kitchen business, where he sought to differentiate himself by infusing his designs with architectural influences—a passion he had nurtured despite not being accepted into an architecture school.
His Nubian Kitchen, which featured "vaults and domes" for the first time in kitchen design, garnered attention and was showcased in the Rizzoli New York publication, "Nationalism and Globalism in Design." This marked his illustrious debut into the world of modern design in Egypt and the Middle East.
Following this success, Amr introduced his "Modern Classicism" kitchen design, creating a rare collection of unique design trilogies that brought together architectural cultures, functionality, and his own design DNA. These trilogies consistently surprised and showcased his "7 Years Ahead" superiority in the kitchen industry, gaining global recognition from Tokyo to Montreal.
The second generation of the Helmy family further strengthened the "7 Years Ahead" legacy:
Ahmed Amr Helmy (Korsagy), during his studies at Milan University, developed a passion for chairs and high-tech applications. His chairs, classified as long-lasting designs reminiscent of Hans Wegner's modern classics, and his innovative high-tech features such as automated shoes carousels and hidden wardrobe locks, became integral parts of his "Fashion meets Furniture" Haute Couture Walk-Ins. This disruptive approach treated each wardrobe design as an individual fashion brand, fostering internal competition and independent design personalities. Notable examples include MOTEGA, ISSERMES, and SERPENTI.
Mostafa Amr Helmy (ZeroChemia) leads the organization's environmental consciousness. His ideas center around the concept of "ZERO," which cultivates a community of green followers advocating for zero chemical additives, zero pesticides, zero carbon footprint, and other eco-friendly practices. His product line ranges from zero furniture to zero soil, zero skincare, zero food, and zero jewelry.
Malak Amr Helmy (HELMY) pursued her dream dissertation while studying design at the renowned London CSM. Her research focused on the collective identity of the twelve cultures of Egypt, exploring the question, "who are we in these twelve cultures?" This inquiry led to the creation of HELMY, the concept store, where the twelve cultures of Egypt converge in an attempt to find an answer to this existential identity question. The design language developed not only evolves in furniture but also extends to fashion, fine art, and culinary art.
Lyla Hussein (Amr Helmy's wife) and Hussein Amr Helmy established BAYTY, a sister company that encapsulates the magic of the Helmy brand in a mini boutique hotel studio experience. Guests can immerse themselves in the design and enjoy all the aforementioned experiences during their short or long stays.
The world of the Helmy family is unique and distinctive, consistently delivering surprising "7 years ahead" experiences. We are dedicated to passing on this legacy not only to future family generations but also to our extended family of discerning customers.